There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet search engines like Google, Yahoo, MSN, Altavista and so on. Thus, by designing a site search engine friendly, you will be able to rank easily in search engines and get more visitors.
Major search engines use programs called robots or spiders to index websites to list your pages in search results. They follow links to a page, reads the contents of the page and save it to your own database, pulling up the listing as people search for it.
If you want your site indexed easily, you should avoid using frames on your site. Frames will only confuse search engine robots and they might even abandon your site because of it. Moreover, frameworks make it difficult for users to select a specific page on your site without using long, complicated scripts.
not present important information in Flash movies or in images. Search engine robots can only read the text in your source code to present important words in Flash movies and images rather than textual form, your search engine ranking will be affected drastically.
Using meta tags, therefore, each and every page of your site for search engine robots know at first glance what that particular page is about and whether or not to index. Using meta tags, you're doing the work of the robot search engine is easier so they will crawl and index your site more often.
Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages lighter and faster to load.
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